Born and raised in Alghero - Sardinia, Efisio Rocco Marras had been continuously inspired and influenced by the local culture and the artistic traits of his family. After some experiences in Paris, Tokyo, London and New York, he came back to Italy, where he took part in the organization of his father’s runway show and exhibition at the Triennale di Milano. Soon after he became the creative director of “I’M Isola Marras”.
For the collection, Efisio Rocco Marras took inspiration from photographer Perry Ogden’s 1999 book, Pony Kids, which documented members of the Irish Traveller community with their horses. A dynamic collection which takes classic, functional designs and disrupts them with a playful, forward-thinking spirit.
“The capsule title – Pony Ride – encapsulates an active and dynamic taste, typical of the MAX&Co. woman, who is strong, energetic and always on the move. ‘Ride’ is a verb of movement and recalls the sense of power and fun which I personally experienced when designing the collection.” - Efisio Rocco Marras