Ciao. Discoteca Italiana is a Turin-based collective founded in 2017.
Inspired by stylistic elements from the worlds of design, art and songwriting, Ciao. Discoteca Italiana reworks the sound and visual landscape of Italian culture and the forms of communication that define the relationship between the past, pop culture and the now.

Ciao. believes in free dance halls, in the dialectic of class struggle, in the enlightened bourgeoisie, in the research and dissemination of pop culture, and in the firm conviction that language finds its maximum expression when collectively shared and imagined.

Offering a suitcase of ideas to take on this journey, it begins with clothes made for travelling: cargo shorts, jackets and vests in robust khaki cotton with practical patch pockets are made for adventure. Striped cotton shirting recalls deck chairs and beach umbrellas. A crinkled tank top takes its cue from the textured wallpaper found in retro hotel rooms. Playful slogans are peppered throughout the collection.

Everything is designed to be as genderless as possible. Imagine boys and girls swapping and borrowing clothes, sharing them as they do the memories created together on the dance floor.